Salem Tourism Everyone Wins in Salem - Richmond

Wheeler Digital · 2026-07 · 15 pages · 420,402 impressions 54220 monthly Warnings Download

Needs a look

warn p8 Device Device breakout well under the eligible total Device totals 210,918 against 420,402 eligible (-49.8%). Unknown-device filtering does not usually account for this.

Investigate

Device breakout total
210,918 impressions

Top-line impressions
420,402

Device rows
Mobile: 202,136, Tablet: 6,505, Desktop: 1,343, Unknown: 934

Line items outside LinkedIn, Mobile Conquesting, PPC, Performance Max, YouTube
420,402 impressions
warn Meta is 65% short 210,918 served against 600,000 ordered.

Investigate

Served on the report
210,918

Ordered
600,000

Difference
-65%

Line launched
Jul 01, 2026

Ran this month
31 days

20 of 34 checks passed2 not12 skipped

The headline CTR matches its own impressions and clicks
Line item totals add up to the headline
Creative totals match the line items
The device breakout matches the eligible total
Every row's CTR matches that row's own numbers
No rate is above its ceiling
Every creative preview rendered
No widget page came out blank
Every geo-fencing row has a business name no geo-fencing table on the report
Geo-fenced Mobile Conquesting carries its fence breakout no geo-fenced Mobile Conquesting on the report
No CTV widget on a report with no CTV no CTV tile on the report
The products on the report match the live orders
The date range matches the period this report covers
The data on the report belongs to the client it names
The report is for the client whose slot it arrived in
Page one carries the partner's logo, not a generic one
A full month's spend is close to a full month's budget nothing to check against
Delivery is within 50% of what the order asked for
A finished campaign delivered what it was sold nothing to check against
No completion rate is above 100% no completion widget on the report
Every row of the device breakout is an actual device
Every product carries the widgets it owes none of this report's products owe a widget
Every strategy line names the product it runs
No text is cut off for want of space
Every ad screenshot rendered no ad screenshot widget on the report
Every conversion is named for what the user did
Every creative row says which creative it is
No Social Mirror creative is named with an ad size no Social Mirror creative grid on the report
No widget printed an error instead of its data
The template's page banners are switched off
Social placements add up to no more than their platform totals
No site is clicking at a rate a person would not no site and app breakout on the report
Every video and audio product reports how much got watched no video or audio product on the report
Store visits agree with the store table no store visit breakout on the report

Order lines as stored - what a product finding is actually being judged against.

Sign-off

Re-run the checks

Replace the file

Page-one logo

33 other reports on the board carry this same logo

no market · Roanoke City Public Schools - Special Ed Math Elementary Science 2026-07
Wheeler Digital · AmRheins Fine Jewelry 2026-07
Wheeler Digital · Broadway in Roanoke - Theater 2026-07
Wheeler Digital · Carilion Clinic Foundation 2026-07
Wheeler Digital · Community Foundation Serving Western Virginia 2026-07
Wheeler Digital · Cook Siding Window Co 2026-07
Wheeler Digital · Downtown Roanoke - Party In Elmwood 2026-07
Wheeler Digital · Freedom First Credit Union 2026-07
Wheeler Digital · Grand Home Furnishings - Charlottesville 2026-07
Wheeler Digital · Grand Home Furnishings - Johnson City 2026-07
Wheeler Digital · Grand Home Furnishings - Martinsville Event Targeting 2026-07
Wheeler Digital · Grand Home Furnishings - Outlet 2026-07
Wheeler Digital · Grand Home Furnishings - Roanoke 2026-07
Wheeler Digital · Grand Home Furnishings - Winchester 2026-07
Wheeler Digital · Henritze Dental Group 2026-07
Wheeler Digital · Henritze Dental - Recruitment 2026-07
Wheeler Digital · Hollins University - Screenwriting MFA 2026-07
Wheeler Digital · Johnson Curran Optometry 2026-07
Wheeler Digital · Roanoke College - RC-RV 2026-07
Wheeler Digital · Rockingham Insurance 2026-07
Wheeler Digital · Salem After Five 2026-07
Wheeler Digital · Salem Tourism Everyone Wins in Salem - Greensboro DC 2026-07
Wheeler Digital · Salem Tourism - Jazz in July 2026-07
Wheeler Digital · Salem Tourism - Pickin in the Park 2026-07
Wheeler Digital · The National Bank of Blacksburg 2026-07
Wheeler Digital · Todds Jewelry 2026-07
Wheeler Digital · UVA Community Credit Union - Max Saver 2026-07
Wheeler Digital · Valley Star Credit Union 2026-07
Wheeler Digital · Wall Residences - CSB Targeting SWVA 2026-07
Wheeler Digital · Wheeler Digital 2026-07
Wheeler Digital · Williams DeLoatche Law 2026-07
Wheeler Digital · YMCA of Virginias Blue Ridge - After School Programs 2026-07
Wheeler Digital · YMCA of Virginias Blue Ridge - Membership 2026-07

Notes

Report QA

Salem Tourism Everyone Wins in Salem - Richmond

Your browser will not display PDFs inline