Russell Law

7 Mountains PA Johnstown · 2026-07 · 11 pages · 137,296 impressions 51091 lifetime Ready Download

Needs a look

warn p5 Video Creative Performance 4 creative previews did not render The report prints "Thumbnail not available" in place of the preview image.
warn p1 cover page Campaign finished 45% under its goal 137,296 impressions served against 250,000 sold (5 months at the monthly figure on the order).

Investigate

Served on the report
137,296

The campaign was sold
250,000

Short by
112,704 (45%)

Goal is
5 months at the monthly figure on the order

CTV, Video
0 of 250,000

2 accepted. The note stays on the report; it just stops counting against the status.

25 of 34 checks passed2 not7 skipped

The headline CTR matches its own impressions and clicks
Line item totals add up to the headline
Creative totals match the line items
The device breakout matches the eligible total
Every row's CTR matches that row's own numbers
No rate is above its ceiling
Every creative preview rendered
No widget page came out blank
Every geo-fencing row has a business name no geo-fencing table on the report
Geo-fenced Mobile Conquesting carries its fence breakout no geo-fenced Mobile Conquesting on the report
No CTV widget on a report with no CTV
The products on the report match the live orders
The date range matches the period this report covers
The data on the report belongs to the client it names
The report is for the client whose slot it arrived in
Page one carries the partner's logo, not a generic one
A full month's spend is close to a full month's budget nothing to check against
Delivery is within 50% of what the order asked for
A finished campaign delivered what it was sold
No completion rate is above 100%
Every row of the device breakout is an actual device
Every product carries the widgets it owes
Every strategy line names the product it runs
No text is cut off for want of space
Every ad screenshot rendered no ad screenshot widget on the report
Every conversion is named for what the user did
Every creative row says which creative it is
No Social Mirror creative is named with an ad size no Social Mirror creative grid on the report
No widget printed an error instead of its data
The template's page banners are switched off
Social placements add up to no more than their platform totals no social placement grid on the report
No site is clicking at a rate a person would not
Every video and audio product reports how much got watched
Store visits agree with the store table no store visit breakout on the report

Order lines as stored - what a product finding is actually being judged against.

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Reviewed by k, Aug 26 at 12:11 AM ET.

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Notes

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Russell Law

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