Order lines as stored
Every row Davies Appliance's 2026-07 report is judged against - not the summary a finding prints, the actual rows. Would be is what today's code would map the raw product name to; where that differs from Product, the row was written by an older import and that is the whole answer.
| Product | Would be | Raw name on the order | Order | Line items | Live | Ran in 2026-07 | Flights | Impressions a month |
Budget a month |
Ad spend |
|---|---|---|---|---|---|---|---|---|---|---|
| CTV | CTV | Connected TV Ads | 51505 | 121653, 125066, 131790 | yes | yes |
2026-02-10 → 2026-12-31 2026-03-01 → 2026-12-31 2026-07-01 → 2026-12-31 |
105,204 | ||
| Meta | Meta | Meta Lead Display & Video Ads | 51505 | 121647, 121648, 125064, 125065 | yes | yes |
2026-01-01 → 2026-12-31 2026-03-02 → 2026-12-31 2026-03-02 → 2026-12-31 2026-03-02 → 2026-12-31 |
209,378 | ||
| Performance Max | Performance Max | Performance Max Ads | 51505 | 121651 | yes | yes | 2026-03-01 → 2026-12-31 |
$25,000 total |
||
| Video | Video | Video Ads | 51505 | 121654, 125066, 131790 | yes | yes |
2026-02-10 → 2026-12-31 2026-03-01 → 2026-12-31 2026-07-01 → 2026-12-31 |
88,235 | ||
| YouTube | YouTube | YouTube+ Video Ads | 51505 | 121652 | yes | yes | 2026-02-11 → 2026-12-31 | 59,523 |
Flights: none recorded means the row predates build 42, which is when each order's own window started being kept. Until it is re-read, the period test falls back to the merged span and a gap between two flights is invisible.