Order lines as stored
Every row HomeFed - The Market Common's 2026-07 report is judged against - not the summary a finding prints, the actual rows. Would be is what today's code would map the raw product name to; where that differs from Product, the row was written by an older import and that is the whole answer.
| Product | Would be | Raw name on the order | Order | Line items | Live | Ran in 2026-07 | Flights | Impressions a month |
Budget a month |
Ad spend |
|---|---|---|---|---|---|---|---|---|---|---|
| Meta | Meta | Meta Display & Video Ads | 51157 | 120381, 120793 | yes | yes |
2026-01-01 → 2026-11-30 2026-06-01 → 2026-08-31 |
120,000 | ||
| Mobile Conquesting | Mobile Conquesting | Mobile Conquesting Display & Video Ads | 51157 | 120792 | yes | yes | 2026-06-02 → 2026-08-31 | 133,333 | ||
| PPC | PPC | Pay-Per-Click Ads | 51157 | 120390 | CANCELED | yes | 2026-01-01 → 2026-12-31 |
$1,750.00 $21,000 total |
||
| Social Mirror | Social Mirror | Social Mirror Ads | 51157 | 120385 | yes | yes | 2026-04-01 → 2026-08-31 | 166,666 |
Flights: none recorded means the row predates build 42, which is when each order's own window started being kept. Until it is re-read, the period test falls back to the merged span and a gap between two flights is invisible.