Parkview Senior Living - Tullahoma

CMOco · 2026-07 · 19 pages · 85,050 impressions 15765 29066 monthly Errors Download

Needs a look

fail p1 Click-Through Rate Top-line CTR does not match its own numbers Report states 2.12%. All 1,900 clicks over all 85,050 impressions is 2.234%. Leaving out CTV, OTT, YouTube and Performance Max as the footnote says, 1,900 over 85,050 is 2.234%. Neither is the stated rate.

Investigate

Top-line impressions
85,050

Top-line clicks
1,900

Stated CTR
2.12%

Clicks / impressions
2.234%

Line items on the report
85,050 impressions, 1,900 clicks

Left out of the CTR tile
strategy names matching CTV, OTT, YouTube, Performance Max, PMax

After leaving those out
85,050 impressions, 1,900 clicks

Filtered clicks / filtered impressions
2.234%
warn Display is 89% short 10,798 served against 100,000 ordered.

Investigate

Served on the report
10,798

Ordered
100,000

Difference
-89%

Line launched
Jul 01, 2026

Ran this month
10 days
fail p3 Line Item Performance 1 strategy line not categorized to a product No product word in the name, so each lands on the product breakout as its own slice. Fix in the order: Parkview Senior Living - Tullahoma -

19 of 34 checks passed3 not12 skipped

The headline CTR matches its own impressions and clicks
Line item totals add up to the headline
Creative totals match the line items
The device breakout matches the eligible total
Every row's CTR matches that row's own numbers
No rate is above its ceiling
Every creative preview rendered
No widget page came out blank
Every geo-fencing row has a business name no geo-fencing table on the report
Geo-fenced Mobile Conquesting carries its fence breakout no geo-fenced Mobile Conquesting on the report
No CTV widget on a report with no CTV no CTV tile on the report
The products on the report match the live orders no order list loaded for this client, or the loaded one was read by older import code
The date range matches the period this report covers
The data on the report belongs to the client it names
The report is for the client whose slot it arrived in
Page one carries the partner's logo, not a generic one
A full month's spend is close to a full month's budget nothing to check against
Delivery is within 50% of what the order asked for
A finished campaign delivered what it was sold nothing to check against
No completion rate is above 100% no completion widget on the report
Every row of the device breakout is an actual device
Every product carries the widgets it owes none of this report's products owe a widget
Every strategy line names the product it runs
No text is cut off for want of space
Every ad screenshot rendered no ad screenshot widget on the report
Every conversion is named for what the user did
Every creative row says which creative it is
No Social Mirror creative is named with an ad size no Social Mirror creative grid on the report
No widget printed an error instead of its data
The template's page banners are switched off
Social placements add up to no more than their platform totals
No site is clicking at a rate a person would not
Every video and audio product reports how much got watched no video or audio product on the report
Store visits agree with the store table no store visit breakout on the report

Order lines as stored - what a product finding is actually being judged against.

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Page-one logo

4 other reports on the board carry this same logo

CMOco · Parkview Senior Living 2026-07
CMOco · Parkview Senior Living Social Mirror 2026-07
CMOco · Pioneer Connect 2026-07
CMOco · The Exchange B2B 2026-07

Notes

Report QA

Parkview Senior Living - Tullahoma

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