Peters - Columbia

Rethink Media Group · 2026-07 · 14 pages · 96 impressions 51743 monthly Errors Download

Needs a look

fail p3 Line Item Performance Line items do not sum to the top line Line items total 39,751 impressions against a stated 96 (+39,655, +41307.29%).

Investigate

Top-line impressions
96

Line items counted
3

Their impressions
39,751

Difference
+39,655 impressions

Largest line items
Peters - Columbia - Homeowners/HVAC/Air Conditi…: 16,636; Peters - Columbia - AI Audio: 16,386; Peters - Columbia - HVAC: 6,729
fail p3 Line Item Performance Line item clicks do not sum to the top line Line items total 263 clicks against a stated 3 (+260). The CTV and OTT lines carry 0, which that tile can exclude. 260 clicks unaccounted for.

Investigate

Top-line clicks
3

Line items counted
3

Their clicks
263

Difference
+260 clicks

Clicks on CTV and OTT line items
0

Which lines those are
none

Left unexplained
+260 clicks
fail p4 Online Audio Creative Performance Creative table claims more than the campaign delivered Creative tables total 33,022 impressions against a stated 96 (+32,926). Usually a de-duplication problem upstream.
fail p3 Line Item Performance 1 strategy line not categorized to a product No product word in the name, so each lands on the product breakout as its own slice. Fix in the order: Peters - Columbia - HVAC

20 of 34 checks passed3 not11 skipped

The headline CTR matches its own impressions and clicks
Line item totals add up to the headline
Creative totals match the line items
The device breakout matches the eligible total
Every row's CTR matches that row's own numbers
No rate is above its ceiling
Every creative preview rendered
No widget page came out blank
Every geo-fencing row has a business name no geo-fencing table on the report
Geo-fenced Mobile Conquesting carries its fence breakout no geo-fenced Mobile Conquesting on the report
No CTV widget on a report with no CTV no CTV tile on the report
The products on the report match the live orders no order list loaded for this client, or the loaded one was read by older import code
The date range matches the period this report covers
The data on the report belongs to the client it names
The report is for the client whose slot it arrived in
Page one carries the partner's logo, not a generic one
A full month's spend is close to a full month's budget nothing to check against
Delivery is within 50% of what the order asked for
A finished campaign delivered what it was sold nothing to check against
No completion rate is above 100%
Every row of the device breakout is an actual device
Every product carries the widgets it owes
Every strategy line names the product it runs
No text is cut off for want of space
Every ad screenshot rendered no ad screenshot widget on the report
Every conversion is named for what the user did no conversion breakout on the report
Every creative row says which creative it is
No Social Mirror creative is named with an ad size no Social Mirror creative grid on the report
No widget printed an error instead of its data
The template's page banners are switched off
Social placements add up to no more than their platform totals no social placement grid on the report
No site is clicking at a rate a person would not
Every video and audio product reports how much got watched
Store visits agree with the store table no store visit breakout on the report

Order lines as stored - what a product finding is actually being judged against.

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Page-one logo

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Notes

Report QA

Peters - Columbia

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