Order lines as stored
Every row HomeFed - Escaya Lead Generation Campaign's 2026-07 report is judged against - not the summary a finding prints, the actual rows. Would be is what today's code would map the raw product name to; where that differs from Product, the row was written by an older import and that is the whole answer.
| Product | Would be | Raw name on the order | Order | Line items | Live | Ran in 2026-07 | Flights | Impressions a month |
Budget a month |
Ad spend |
|---|---|---|---|---|---|---|---|---|---|---|
| Meta | Meta | Meta Lead Display & Video Ads | 51150 | 120350 | yes | yes | 2026-01-01 → 2026-12-31 | 41,666 | ||
| PPC | PPC | Pay-Per-Click Ads | 51150 | 120352 | yes | yes | 2026-01-01 → 2026-12-31 |
$1,750.00 $21,000 total |
Flights: none recorded means the row predates build 42, which is when each order's own window started being kept. Until it is re-read, the period test falls back to the merged span and a gap between two flights is invisible.