Order lines as stored
Every row Bovio Rubino's 2026-07 report is judged against - not the summary a finding prints, the actual rows. Would be is what today's code would map the raw product name to; where that differs from Product, the row was written by an older import and that is the whole answer.
| Product | Would be | Raw name on the order | Order | Line items | Live | Ran in 2026-07 | Flights | Impressions a month |
Budget a month |
Ad spend |
|---|---|---|---|---|---|---|---|---|---|---|
| PPC | PPC | Pay-Per-Click Ads | 51637, 51697 | 122101, 122102, 122451, 122452 | CANCELED | yes |
2026-04-01 → 2026-07-31 2026-04-01 → 2026-07-31 2026-06-01 → 2026-08-31 2026-06-01 → 2026-08-31 |
$11,127.94 $38,356 total |
||
| Performance Max | Performance Max | Performance Max Ads | 51637, 51697 | 122110, 122111, 122112, 122468, 122469 | CANCELED | yes |
2026-01-01 → 2026-12-31 2026-06-01 → 2026-08-31 2026-06-01 → 2026-08-31 2026-07-01 → 2026-07-31 2026-07-01 → 2026-07-31 |
$16,750 total |
||
| SEO | SEO | SEO | 50875, 51637, 51697 | 122098, 122433, 123105 | yes | yes |
2026-01-02 → 2026-11-30 2026-06-01 → 2026-12-31 2026-06-01 → 2026-11-30 |
Flights: none recorded means the row predates build 42, which is when each order's own window started being kept. Until it is re-read, the period test falls back to the merged span and a gap between two flights is invisible.