Order lines as stored
Every row Lemmata Chiropractic's 2026-07 report is judged against - not the summary a finding prints, the actual rows. Would be is what today's code would map the raw product name to; where that differs from Product, the row was written by an older import and that is the whole answer.
| Product | Would be | Raw name on the order | Order | Line items | Live | Ran in 2026-07 | Flights | Impressions a month |
Budget a month |
Ad spend |
|---|---|---|---|---|---|---|---|---|---|---|
| CTV | CTV, Video | CTV + Video Ads | 49813 | 117304, 132111 | yes | yes |
2025-11-01 → 2026-10-31 2026-06-04 → 2027-01-08 |
129,166 | ||
| Mobile Conquesting | Mobile Conquesting | Mobile Conquesting Display & Video Ads | 49813 | 116135 | CANCELED | yes | 2025-11-01 → 2026-10-31 | 125,000 | ||
| Social Mirror | Social Mirror | Social Mirror Ads | 49813 | 116128, 116131 | yes | yes |
2026-01-09 → 2027-01-08 2026-01-09 → 2027-01-08 |
166,666 | ||
| Video | CTV, Video | CTV + Video Ads | 49813 | 116133, 117304 | CANCELED | yes |
2025-11-01 → 2026-10-31 2025-11-01 → 2026-10-31 |
75,000 |
Flights: none recorded means the row predates build 42, which is when each order's own window started being kept. Until it is re-read, the period test falls back to the merged span and a gap between two flights is invisible.