Order lines as stored
Every row Mullen Factory Direct Flooring's 2026-07 report is judged against - not the summary a finding prints, the actual rows. Would be is what today's code would map the raw product name to; where that differs from Product, the row was written by an older import and that is the whole answer.
| Product | Would be | Raw name on the order | Order | Line items | Live | Ran in 2026-07 | Flights | Impressions a month |
Budget a month |
Ad spend |
|---|---|---|---|---|---|---|---|---|---|---|
| Display | Display | Display Ads | 44049, 52533 | 123479, 125265 | CANCELED | yes |
2026-02-01 → 2026-07-31 2026-02-01 → 2026-07-31 |
200,000 | ||
| Performance Max | Performance Max | Performance Max Ads | 52534 | 125267 | yes | yes | 2026-02-27 → 2026-11-29 |
$13,500 total |
||
| Social Mirror | Social Mirror | Social Mirror Ads | 44049, 52533 | 125264, 99781 | CANCELED | yes |
2026-02-01 → 2026-07-31 2026-02-01 → 2026-07-31 |
200,000 |
Flights: none recorded means the row predates build 42, which is when each order's own window started being kept. Until it is re-read, the period test falls back to the merged span and a gap between two flights is invisible.