Order lines as stored
Every row Wick Buildings's 2026-07 report is judged against - not the summary a finding prints, the actual rows. Would be is what today's code would map the raw product name to; where that differs from Product, the row was written by an older import and that is the whole answer.
| Product | Would be | Raw name on the order | Order | Line items | Live | Ran in 2026-07 | Flights | Impressions a month |
Budget a month |
Ad spend |
|---|---|---|---|---|---|---|---|---|---|---|
| Display | Display | Display Ads | 52979 | 126679 | yes | yes | 2026-04-01 → 2027-03-31 | 112,500 | ||
| Mobile Conquesting | Mobile Conquesting | Mobile Conquesting Display & Video Ads | 52979 | 126681 | yes | yes | 2026-04-01 → 2027-03-31 | 156,000 | ||
| Native Display | Native Display | Native Display Ads | 52979 | 126680 | yes | yes | 2026-04-01 → 2027-03-31 | 146,250 | ||
| Social Mirror | Social Mirror | Social Mirror Ads | 52979 | 126689 | CANCELED | yes | 2026-04-01 → 2026-07-31 | 71,428 |
Flights: none recorded means the row predates build 42, which is when each order's own window started being kept. Until it is re-read, the period test falls back to the merged span and a gap between two flights is invisible.