Tennessee Water and Air Technology

Lockwood Digital Solutions Knoxville · 2026-07 · 25 pages · 45,110 impressions 51323 51724 monthly Warnings Download

Needs a look

warn p8 Device Device breakout well under the eligible total Device totals 32,794 against 41,361 eligible (-20.7%). Unknown-device filtering does not usually account for this.

Investigate

Device breakout total
32,794 impressions

Top-line impressions
45,110

Device rows
Mobile: 17,140, Connected TV: 12,068, Desktop: 2,903, Tablet: 679, Streaming Device: 4

Line items outside LinkedIn, Mobile Conquesting, PPC, Performance Max, YouTube
41,361 impressions
warn PPC spend is 70% under budget $1,150.44 spent against a monthly budget of $3,850.00.

Investigate

Spend on the report
$1,150.44

Monthly budget on the order
$3,850.00

That is
30% of budget

Line launched
Jul 01, 2026

Ran this month
31 days

Flagged at
50% either way
warn CTV, Video is 81% short 32,794 served against 171,666 ordered.

Investigate

Served on the report
32,794

Ordered
171,666

Difference
-81%

Line launched
Jul 01, 2026

Ran this month
31 days

23 of 34 checks passed3 not8 skipped

The headline CTR matches its own impressions and clicks
Line item totals add up to the headline
Creative totals match the line items
The device breakout matches the eligible total
Every row's CTR matches that row's own numbers
No rate is above its ceiling
Every creative preview rendered
No widget page came out blank
Every geo-fencing row has a business name no geo-fencing table on the report
Geo-fenced Mobile Conquesting carries its fence breakout no geo-fenced Mobile Conquesting on the report
No CTV widget on a report with no CTV
The products on the report match the live orders no order list loaded for this client, or the loaded one was read by older import code
The date range matches the period this report covers
The data on the report belongs to the client it names
The report is for the client whose slot it arrived in
Page one carries the partner's logo, not a generic one
A full month's spend is close to a full month's budget
Delivery is within 50% of what the order asked for
A finished campaign delivered what it was sold nothing to check against
No completion rate is above 100%
Every row of the device breakout is an actual device
Every product carries the widgets it owes
Every strategy line names the product it runs
No text is cut off for want of space
Every ad screenshot rendered no ad screenshot widget on the report
Every conversion is named for what the user did
Every creative row says which creative it is
No Social Mirror creative is named with an ad size no Social Mirror creative grid on the report
No widget printed an error instead of its data
The template's page banners are switched off
Social placements add up to no more than their platform totals no social placement grid on the report
No site is clicking at a rate a person would not
Every video and audio product reports how much got watched
Store visits agree with the store table no store visit breakout on the report

Order lines as stored - what a product finding is actually being judged against.

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Page-one logo

23 other reports on the board carry this same logo

Notes

Report QA

Tennessee Water and Air Technology

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