Order lines as stored
Every row Keller Inc's 2026-07 report is judged against - not the summary a finding prints, the actual rows. Would be is what today's code would map the raw product name to; where that differs from Product, the row was written by an older import and that is the whole answer.
| Product | Would be | Raw name on the order | Order | Line items | Live | Ran in 2026-07 | Flights | Impressions a month |
Budget a month |
Ad spend |
|---|---|---|---|---|---|---|---|---|---|---|
| Display | Display | Display Ads | 53189 | 127283, 127458 | CANCELED | yes |
2026-04-01 → 2026-07-01 2026-04-01 → 2026-07-01 |
250,000 | ||
| Meta | Meta | Meta Display & Video Ads | 53189 | 127814 | yes | yes | 2026-04-01 → 2026-10-01 | 20,000 | ||
| SEO | SEO | SEO | 54659 | 132185 | CANCELED | yes | 2026-07-01 → 2027-01-01 | |||
| Social Mirror | Social Mirror | Social Mirror Ads | 53189 | 127282, 127460, 127739, 127816 | yes | yes |
2026-04-01 → 2026-07-01 2026-04-01 → 2026-07-01 2026-04-01 → 2026-07-01 2026-04-01 → 2026-10-01 |
411,764 |
Flights: none recorded means the row predates build 42, which is when each order's own window started being kept. Until it is re-read, the period test falls back to the merged span and a gap between two flights is invisible.