Order lines as stored
Every row USD - MS Applied Artificial Intelligence's 2026-07 report is judged against - not the summary a finding prints, the actual rows. Would be is what today's code would map the raw product name to; where that differs from Product, the row was written by an older import and that is the whole answer.
| Product | Would be | Raw name on the order | Order | Line items | Live | Ran in 2026-07 | Flights | Impressions a month |
Budget a month |
Ad spend |
|---|---|---|---|---|---|---|---|---|---|---|
| DOOH | DOOH | Digital Out-Of-Home (DOOH) Display & Video Ads | 54692 | 132267 | CANCELED | yes | 2026-07-01 → 2026-09-30 | 58,333 | ||
| Social Mirror | Social Mirror | Social Mirror Ads | 52687, 54692 | 125752, 132270 | yes | yes |
2026-04-01 → 2026-08-31 2026-07-01 → 2026-09-30 |
210,525 | ||
| Social Mirror CTV | Social Mirror CTV | Social Mirror CTV Ads | 54692 | 133452 | yes | yes | 2026-07-28 → 2026-10-28 | 46,875 |
Flights: none recorded means the row predates build 42, which is when each order's own window started being kept. Until it is re-read, the period test falls back to the merged span and a gap between two flights is invisible.