Long and Foster Paul McArtor

Lockwood Digital Solutions Charlottesville · 2026-07 · 9 pages · 112,299 impressions 54907 monthly Errors Download

Needs a look

warn p3 Display Creative Performance 1 creative preview did not render The report prints "Thumbnail not available" in place of the preview image.
fail Ordered but not on the report: Live Chat

Investigate

Live orders say
Display, Live Chat

Detected on the report
Display

Live Chat · order 54907
2026-07-13 to 2026-10-13 · counted

19 of 34 checks passed2 not13 skipped

The headline CTR matches its own impressions and clicks
Line item totals add up to the headline
Creative totals match the line items
The device breakout matches the eligible total
Every row's CTR matches that row's own numbers
No rate is above its ceiling
Every creative preview rendered
No widget page came out blank
Every geo-fencing row has a business name no geo-fencing table on the report
Geo-fenced Mobile Conquesting carries its fence breakout no geo-fenced Mobile Conquesting on the report
No CTV widget on a report with no CTV no CTV tile on the report
The products on the report match the live orders
The date range matches the period this report covers
The data on the report belongs to the client it names
The report is for the client whose slot it arrived in
Page one carries the partner's logo, not a generic one
A full month's spend is close to a full month's budget nothing to check against
Delivery is within 50% of what the order asked for
A finished campaign delivered what it was sold nothing to check against
No completion rate is above 100% no completion widget on the report
Every row of the device breakout is an actual device
Every product carries the widgets it owes none of this report's products owe a widget
Every strategy line names the product it runs
No text is cut off for want of space
Every ad screenshot rendered no ad screenshot widget on the report
Every conversion is named for what the user did no conversion breakout on the report
Every creative row says which creative it is
No Social Mirror creative is named with an ad size no Social Mirror creative grid on the report
No widget printed an error instead of its data
The template's page banners are switched off
Social placements add up to no more than their platform totals no social placement grid on the report
No site is clicking at a rate a person would not
Every video and audio product reports how much got watched no video or audio product on the report
Store visits agree with the store table no store visit breakout on the report

Order lines as stored - what a product finding is actually being judged against.

Sign-off

Re-run the checks

Replace the file

Page-one logo

36 other reports on the board carry this same logo

Notes

Report QA

Long and Foster Paul McArtor

Your browser will not display PDFs inline