Order lines as stored
Every row KB House of Guns's 2026-07 report is judged against - not the summary a finding prints, the actual rows. Would be is what today's code would map the raw product name to; where that differs from Product, the row was written by an older import and that is the whole answer.
| Product | Would be | Raw name on the order | Order | Line items | Live | Ran in 2026-07 | Flights | Impressions a month |
Budget a month |
Ad spend |
|---|---|---|---|---|---|---|---|---|---|---|
| CTV | CTV, Video | CTV + Video Ads | 52752 | 125972, 130964 | yes | yes |
2026-03-15 → 2026-09-15 2026-07-01 → 2026-12-31 |
93,650 | ||
| Social Mirror | Social Mirror | Social Mirror Ads | 52752 | 125971 | CANCELED | yes | 2026-03-15 → 2026-09-15 | 125,000 | ||
| Video | CTV, Video | CTV + Video Ads | 52752 | 125972 | CANCELED | yes | 2026-03-15 → 2026-09-15 |
Flights: none recorded means the row predates build 42, which is when each order's own window started being kept. Until it is re-read, the period test falls back to the merged span and a gap between two flights is invisible.