KB House of Guns

Lockwood Digital Solutions Denison · 2026-07 · 8 pages · 29,901 impressions 52752 monthly Errors Download

Needs a look

fail p5 Device Device breakout exceeds what was served Device totals 30,436 against a top line of 29,901 (+1.8%). A breakdown cannot describe more impressions than the campaign served.

Investigate

Device breakout total
30,436 impressions

Top-line impressions
29,901

Device rows
Connected TV: 16,129, Set Top Box: 14,272, Game Console: 35

Line items outside LinkedIn, Mobile Conquesting, PPC, Performance Max, YouTube
29,901 impressions
warn CTV, Video is 68% short 29,901 served against 93,650 ordered.

Investigate

Served on the report
29,901

Ordered
93,650

Difference
-68%

Line launched
Jul 01, 2026

Ran this month
31 days
fail No Site and App Performance widget This report runs BARCK+ targeting, which should carry a Site and App Performance widget. It is not on the report.

20 of 34 checks passed3 not11 skipped

The headline CTR matches its own impressions and clicks no top-line impressions or clicks on the report
Line item totals add up to the headline
Creative totals match the line items
The device breakout matches the eligible total
Every row's CTR matches that row's own numbers
No rate is above its ceiling
Every creative preview rendered
No widget page came out blank
Every geo-fencing row has a business name no geo-fencing table on the report
Geo-fenced Mobile Conquesting carries its fence breakout no geo-fenced Mobile Conquesting on the report
No CTV widget on a report with no CTV
The products on the report match the live orders
The date range matches the period this report covers
The data on the report belongs to the client it names
The report is for the client whose slot it arrived in
Page one carries the partner's logo, not a generic one
A full month's spend is close to a full month's budget nothing to check against
Delivery is within 50% of what the order asked for
A finished campaign delivered what it was sold nothing to check against
No completion rate is above 100%
Every row of the device breakout is an actual device
Every product carries the widgets it owes
Every strategy line names the product it runs
No text is cut off for want of space
Every ad screenshot rendered no ad screenshot widget on the report
Every conversion is named for what the user did no conversion breakout on the report
Every creative row says which creative it is
No Social Mirror creative is named with an ad size no Social Mirror creative grid on the report
No widget printed an error instead of its data
The template's page banners are switched off
Social placements add up to no more than their platform totals no social placement grid on the report
No site is clicking at a rate a person would not no site and app breakout on the report
Every video and audio product reports how much got watched
Store visits agree with the store table no store visit breakout on the report

Order lines as stored - what a product finding is actually being judged against.

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Page-one logo

13 other reports on the board carry this same logo

Notes

Report QA

KB House of Guns

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